Read it yesterday and found the argument completely convincing. I really like your introduction of the VW commercials and the Mac ads as examples of constructing indie distinction (the map you'd drawn made it easy to anticipate that you'd mention them Apple ads).Your example of Happiness also made me think about a similar tactic that was used to distance Disney/Miramax from Michael Moore's F9/11. Although the latter was far more acrimonious, Moore was able to position himself as an outsider, which clearly fed his outsider credibility. At any rate, a really thought-provoking piece that helped me think throigh some questions I'm mulling as I turn to a project on indie.
Thanks, Chuck. As I recall, the Apple ads were included on the suggestion of an anonymous CJ reader. They must have anticipated them too. Anyhow, thanks for reading and I hope to see your indie project one of these days.
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